The Advocacy Manual

The Advocacy Handbook 2009:
A Practitioner’s Guide to Achieving Policy Goals  Through Organization Networks

Need to accomplish major policy goals on a smaller budget?

Have to reach officials leery of “special interests?”

Want to leverage Web 2.0 tactics – without risking legal and ethical nightmares?

With a landslide of policy initiatives churning through Washington, the states and local governments, you can’t be everywhere at once. Still, even one phrase in a bill can have a profound impact on your organization’s policy goals.

If you’re starting fresh with advocacy or trying to catch up with organizations that already have highly motivated networks in place, the handbook helps you plan and implement a comprehensive program. Or, simply zero in on specific aspects of your existing plan, like shoring up HLOGA compliance, creating multi-level networks, or dealing with opponents.

Available through the publisher, Columbia Books.